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Source: kicksonfire& nbsp; & nbsp; & nbsp; Chinese shoes network Sept. 4 News, August 25, 2010, Li Ning announced in 2010, reported that first half net profit of 582 million, an increase of 23.1% over last year, total revenue 4.505 billion, an increase of 11.2%. The sales figures once again exceeded the Adidas Greater China market sales. Just two months ago, Li Ning has just announced the launch of a new brand Logo, slogan and brand Anyting is possible to cheap foamposites change to Make the Change, 20-year-old Li Ning, the company began to reshape the brand. & nbsp; & nbsp; & nbsp; At the same time, the brand Li Ning launched a massive publicity campaign, a series of "90", launched the slogan "90 Li Ning." A reporter interviewed me and asked how to look beyond the mid-year report, Li Ning, Adidas Greater China market sales, to replace the new brand Li Ning Logo and tagline did not see how. & nbsp; & nbsp; & nbsp; Li Ning to see how the Daily News over Adidas Greater China area? & nbsp; & nbsp; & nbsp; The first is at the Li Ning Daily News. In fact, the year 20 Cheap air jordan 12 for sale online free shipping 09 showed a profit, Li Ning Company Limited income has exceeded 8.0 billion yuan, 8.387 billion yuan, sales had already surpassed Adidas Greater China region, and with the sales of Nike Greater China region quite. This shows that the sponsorship of the Beijing 2008 Olympic Games, Li Ning's strategy played a role, coupled ?????? large shop on the pace of second and third tier cities, greatly increasing the Li Ning's sales revenue. & nbsp; & nbsp; & nbsp; Although sales exceeded sales of Adidas Greater China region, but on brand awareness, Li Ning still with Adidas, Nike has some gaps, especially hi Retro jordans for sale gh-end crowd. Li Ning products by price, but also we can feel this. But to go beyond the Adidas in China, has fully proved the Li Ning brand localization of absolute advantage. & nbsp; & nbsp; & nbsp; replacement of the Logo and slogan pave the way to enter the international real & nbsp; & nbsp; & nbsp; & nbsp; for the replacement of the Logo and tagline I personally think it is the right time. First, Li Ning and Nike Logo Many people think that the "step" is somewhat similar, people feel Ning suspected plagiarism and imitation. And Anyting is possible and Adidas Nothing is impossible the same m cheap jordans for sale eaning. In the early stages of development 20 years ago, Li Ning, Nike and Adidas in the face of such heavyweight competitors, follow the strategy adopted understandable. & nbsp; & nbsp; & nbsp; & nbsp; Now, Li Ning has been with Adidas, Nike, comparable in sales, but also to replace the brand identity of the time. The new brand represents more show Li Ning own characteristics, and Make the change also allows Li Ning brand feels more youthful, fashion, vitality. And lock 90, launched the "90 Li Ning" because Li Ning sportswear became aware of the 90 major consumer groups, and gradually take a back Cheap air jordans for sale seat 80. This time targeted advertising strategy that can work quickly. & nbsp; & nbsp; & nbsp; in fact replace the brand Logo and slogan, ostensibly to respond to changes in consumer groups, but in fact it should be the beginning of the internationalization of Li Ning layout. Because only more independent, more brands have their own distinctive, it is easy to quickly establish its brand in the international market. And Li Ning has 2009 to 2013 as Li Ning ready to enter the international stage, so replace brand Logo deeper reason is that in order to enter international. & nbsp; & nbsp; & nbsp; cheap jordans online invite Li Ning sports star endorsements proposal & nbsp; & nbsp; & nbsp; Li Ning, the biggest problem currently facing is how to get high-end users. Only full access to the high-end user market, Li Ning will be able to firmly secured the first Chinese sportswear brand, it can be as high as the price of a given product and opponents, resulting in higher profit margins. & nbsp; & nbsp; & nbsp; how to do? Shaping the international brand image is key. I checked, Li Ning is also preparing to 2009 to 2013 as Li Ning's international preparatory stage. Build international brands, domestic brands can enh cheap jordans for sale mens ance the influence of Li Ning, the ultimate goal of which is the Li Ning brand remodeling. & nbsp; & nbsp; & nbsp; I recommend taking Li Ning sports star endorsements Li Ning's interpretation of the new brand. Especially in the current highly 90 were concerned about basketball, soccer, track and field star, it is the best spokesperson. Nike sneakers success is due to Michael ? Jordan's endorsement, the United States accounted for 90% of Nike basketball shoe market. & nbsp; & nbsp; & nbsp; If you only replace the Logo and brand slogan, but not an iconic figure to spread this new brand and slogan, cheap jordan shoes for men will hinder rebranding speed. In the end who is the best spokesperson? Readers can talk about their own views.Tokyo designer Hiroaki WHIZ LIMITED step down together recently mita sneakers and shoes manufacturers to launch the CM1700 NEW BALANCE new shoes. Because there are two Japanese brand integration, on sneakers deserved the streets of Tokyo, there were many elements of the trend, not only in the red and black shoe leather as a decoration, even the holes are transformed into star shape, with a little blue color embellishment, revealing a strong American flavor. Most noteworthy is that the label Cheap air jordan 12 taxi for sale online free shipping on the tongue holes and star shapes using a luminous material in the dark even more unique. New products will be officially on sale in April 28, 2012, when the WHIZ LIMITED stores in Japan and mita sneakers official website Jieke start, which sells for 17,850 yen (about 1400 yuan), and interested friends not to miss yo.Red has a special meaning for Chinese, it represents thriving, and auspicious culture is on the upgrade, we Chinese totem and the spirit of conversion. 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